Vivian Sayward, Founder/President
Rowena Kelley, Director, Marketing & Public Relations
Founded by San Diego entrepreneur Vivian Sayward, Vivacity Sportswear creates modern, elegant golf and resort attire for the sophisticated woman who likes to play and live beautifully. The 2011 debut collection combines performance wear with the year’s best fashion trends: color blocking, shades of red, and feminine yet functional forms. Flattering silhouettes are played out in tops and bottoms designed to comfortably go from course to street to cocktails. Luxe details such as Swarovski Elements® crystal detailing and sheer sleeves celebrate a woman’s love for accessorizing, while soft, silky performance fabrics honor the modern woman’s demanding lifestyle.
In the debut collection: Short sleeve color block performance top in white/charcoal and black with crystal zipper. Short sleeve ruched top in white/black, black/black and red/charcoal. Long sleeve color block top in red/charcoal and charcoal/black. Limited-edition long sleeve top with crystal zipper. Panel skirt in black/black, white/black and red/charcoal. Side-zip skirt in charcoal with black zipper and red with black zipper. Exclusive limited-edition stole. All pieces designed with Viluxe, Vivacity’s signature performance fabric combining 90 percent nylon and 10 percent Lycra spandex.
The Vivacity Collection is available at select golf resort shops and boutiques.